The Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee
- The Matchmakers: The New Economics of Multisided Platforms
- David S. Evans, Richard Schmalensee
- Page: 256
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781633691728
- Publisher: Harvard Business Review Press
Free download e books for asp net The Matchmakers: The New Economics of Multisided Platforms
Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.
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Two-sided platforms (2SPs) cater to two or more distinct groups of customers, facilitating value-creating The village market and the village matchmaker were 2SPs;. eBay and .. The theoretical economics literature on 2SPs is relativelynew. .. platforms—a phenomenon that Rochet and Tirole have called “multi- homing”.
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Market Power and Market Definition in Multi-Sided Platform Markets.” We would like standard economic results—such as the Lerner Index—do not apply to them, Many old industries are based on MSPs, ranging from villagematchmakers businesses are creating new products and services such as social networking.
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Evans has a new book out with Richard Schmalensee, The Matchmakers: TheNew Economics of Multisided Platforms, due out in May.
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Economics of Multi-Sided Platform Markets, 20 YALE J. ON REG. new business methods that improve the efficiency of exchange and solve the . 11 The literature on matchmaking with network effects applies the term
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interact through an intermediary or platform, and 2) the decisions of each set new payment systems and media outlets, suggest that two-sided and multi-sided.
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areas that are illuminated by the economics of multi-sided platform markets. .Matchmaking is an example of a product that must be used by two or .. when she can shop at her favorite retail store at the mall next door; a.
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